Services / Digital Ad Management
Paid ads can be the fastest lever you pull — or the fastest way to burn a budget on clicks that never convert. The difference is almost never the platform. It’s whether someone is watching the account closely enough to know what to do with what it’s telling you.
We run Google Search, Shopping, and Meta campaigns with a simple standard: every dollar traces to a booking, a lead, or a sale, and you can see that trail yourself in reporting that doesn’t require a marketing degree to read.
What's included
Campaigns start with who you're actually trying to reach and what they're likely searching, not a generic template.
Search campaigns built around real purchase and booking intent, with Shopping feeds for retail and e-commerce clients.
Audience and retargeting campaigns built for discovery and demand — different job than search, different playbook.
Copy, static creative, and short-form video built specifically for the platform and placement it's running in.
Every campaign is wired to track real outcomes — calls, bookings, purchases — not just clicks.
Bids, audiences, and creative get reviewed weekly, with a monthly report that explains what changed and why.
Process
We define goals, audiences, and budget allocation, then build out tracking before a single ad goes live.
Campaigns launch with conversion tracking verified, so every dollar spent from day one is measurable.
We review performance weekly — pausing what's underperforming, scaling what's working, testing new creative.
Monthly reporting shows cost per result in plain terms, with a clear recommendation on whether to hold, cut, or scale spend.
Investment
Management fee only. Your ad spend is paid directly to Google or Meta and never marked up.
How the fee works: $750/mo for ad spend up to $2,500, 30% of ad spend from $2,500 to $10,000, and $3,000 plus 15% of any spend above $10,000. For example, $5,000/mo in ad spend is a $1,500 fee, $10,000 is $3,000, and $25,000 is $5,250. Ad spend is billed to you directly by Google or Meta.
Related work
Facebook and Instagram campaigns we built and manage for Charter Sports and RamsHorn Lodge.
Questions
It depends on your margins and goals — we'll model it with you during strategy setup rather than hand you a rule of thumb that doesn't fit your business.
No. Your ad spend is billed directly to you by Google or Meta, at cost. Our management fee is separate and disclosed up front.
Google Search tends to win for high-intent, ready-to-buy searches. Meta tends to win for visual discovery and building demand. Most clients eventually run both.
Search campaigns can show activity within days. Meaningful, statistically reliable optimization usually takes 4–6 weeks of data.
The fee scales with your monthly ad spend: $750/mo for ad spend up to $2,500, 30% of ad spend from $2,500 to $10,000, and $3,000 plus 15% of any spend above $10,000. For example, $5,000/mo in ad spend is a $1,500 fee, and $25,000/mo is a $5,250 fee.
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