Search changed twice in the last few years: Google started answering questions directly, and a growing share of people now ask ChatGPT, Perplexity, or Gemini instead of typing into a search box at all. Ranking on page one still matters — but so does being the source an AI answer quotes.
We call the second half GEO: generative engine optimization. Structuring your site’s content, facts, and credibility signals so AI tools can find, trust, and cite you. It runs alongside traditional SEO, not instead of it — because the businesses winning both are the ones investing in clean, well-structured content either way.