Portfolio / Sports & Recreation
Charter Sports
Multi-location ski, bike, and gear rental platform with online reservation, fleet inventory, and location-aware landing pages for every valley town.
Overview
Charter Sports is a locally owned ski, snowboard, and bike rental company with 11 shops inside resort hotels across Vail, Beaver Creek, Avon, Breckenridge, and Copper Mountain. We designed and built a fast, mobile-first WordPress website that helps skiers and riders find the closest shop, compare rental packages, and book online before they arrive.
The challenge
Charter Sports competes for some of the most competitive search terms in Colorado — "Vail ski rentals," "Breckenridge ski rentals," "Beaver Creek bike rentals" — against national rental chains and resort-owned shops. With 11 locations spread across five mountain towns, each shop needed to rank on its own for local searches and in Google Maps, while visitors (most of them on a phone, often already in town) needed to find the nearest shop and reserve gear in a few taps.
The previous site made that hard: location information was scattered, winter and summer rentals were mixed together, and online booking was easy to miss.
Our approach
We rebuilt chartersports.com around location and intent. Every resort town — Vail, Beaver Creek, Avon, Breckenridge, and Copper Mountain — has its own SEO-optimized landing page with a custom multi-location map, and every one of the 11 shops has a dedicated page with its address, phone number, hours, and a direct "Book Now" link that matches its Google Business Profile.
Seasonal rental pages separate winter ski and snowboard rentals from summer e-bike, path bike, and mountain bike rentals, so visitors land on the right equipment for their trip. A sitewide booking button, clear 30% online-discount messaging, a robust FAQ section, and an active blog all support local SEO and AI search visibility — and we keep it growing with ongoing SEO, Google Ads and Meta ad campaigns, photo and video, and social media management.
Hover or scroll inside the window to explore the full homepage.
Built mobile-first
Most Charter Sports customers book from a phone — often from the hotel lobby or the car. Every page is designed for one-handed browsing with a persistent Book Now button.
Inside the site
Location pages with an interactive map of all 11 shops, and seasonal rental pages that walk visitors from choosing gear to booking online.
Design details
Town-by-town shop cards and rental equipment guides that help visitors choose the right gear and shop.
Social media & paid ads
We run Charter Sports' Facebook and Instagram year-round, pairing organic posts — first-snow updates, gear and shop photography, and summer bike content — with paid Meta ad campaigns that drive early-season bookings across Facebook, Instagram, and Messenger.
The 2026/27 "Book Early & Save Up to 30%" campaign uses location-specific ads for Breckenridge, Copper Mountain, and Vail, each linking straight to that town's booking page. Alongside Meta, we manage Google Ads search campaigns so Charter Sports shows up at the top of results when skiers search for rentals in each resort town.
The results
Organic search performance during the winter ski season, plus results from our Google Ads and Meta ad campaigns.
- 19.2K
- Clicks from Google search during the 2025/26 ski seasonGoogle Search Console
- 2.41M
- Times Charter Sports appeared in Google search results all winterGoogle Search Console
- 7.5
- Average Google ranking — first-page visibility all seasonGoogle Search Console
- 36K
- Clicks from Google Ads search campaigns at an average of $1.08 per clickGoogle Ads
- 83K+
- Link clicks from Meta ads on Facebook and Instagram at about $0.19 per clickMeta Ads Manager
- 8.3M
- Combined ad impressions across Google and Meta campaignsGoogle Ads + Meta Ads Manager
What we did
Services on this project
More work
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