Portfolio / Sports & Recreation
Ski Racing Media
An editorial platform for competitive ski racing — fast-loading race galleries, athlete profiles, and a publishing workflow built for race-week deadlines.
Overview
An editorial platform for competitive ski racing — fast-loading race galleries, athlete profiles, and a publishing workflow built for race-week deadlines.
The challenge
Ski Racing Media is the leading international media company in alpine ski racing, publishing daily race coverage, features, opinion, podcasts, and video for athletes, coaches, parents, and fans. News is time-sensitive: a World Cup result, a start list, or an injury update has to be live, fast, and findable in Google Search, Google News, and Discover within hours.
The site also supports a large roster of industry partners. Sponsors need prominent, well-organized placements across the homepage and articles without slowing the page down or getting in the way of the stories readers came for. On top of the news, the site serves the ski racing community with an academy and club directory and a job board for coaching positions.
Our approach
We built skiracing.com as a news-first publishing platform. The homepage leads with a featured story slider and a grid of the latest headlines, followed by tiered Gold, Silver, and Bronze partner showcases, an Other News feed, and a job board. Coverage is organized into clear categories — World Cup, World Championships, NorAm, Collegiate, Junior, Olympics, Podcasts, and Video — so readers and search engines can follow every part of the sport.
Article pages are built for readability on any screen, with large lead images that perform well in Google Discover and sponsor placements built into the layout. Our SEO and GEO work focuses on timely, well-structured stories that rank in search, Google News, and Discover, and we host and maintain the site to stay fast and stable through race-weekend traffic spikes.
Hover or scroll inside the window to explore the full homepage.
Built mobile-first
Most race fans follow results on their phones. Headlines, partner showcases, articles, the academy directory, and the job board all stack cleanly on mobile with fast-loading images and easy-to-tap navigation.
Inside the site
In-depth articles with large lead photography and integrated sponsor placements, plus a searchable directory of ski racing academies and clubs.
Design details
A featured story slider for the day's biggest news, a tiered partner wall that gives sponsors real visibility, and a job board connecting clubs and academies with coaches.
The results
Organic search and Google Discover performance for skiracing.com, from Google Search Console.
- 79K+
- Clicks from Google Search in the first six months of Search Console trackingGoogle Search Console
- 7.87M
- Google Search impressions over the same periodGoogle Search Console
- 7.8
- Average Google ranking position across all search queriesGoogle Search Console
- 64K+
- Clicks from Google Discover, with a 4.7% click-through rateGoogle Search Console
What we did
Services on this project
More work
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